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Trends & insights

Get in-depth insights into the latest food and nutrition ingredient trends, expert analysis & recommendations.

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74 articles
06 Nov 2026

We last wrote about GLP-1 medications almost 2 years ago, and we thought it was time to do an update on this fast-moving space and its impact on the food and beverage industry.

22 Oct 2026

Sports nutrition is no longer just for elite athletes. Today’s consumers are looking for products that support energy, recovery, strength, and everyday wellness.

21 Sept 2026

What if a cocktail could do more than taste great? Sensory cocktails are pushing the boundaries of beverage innovation, turning drinks into immersive, shareable experiences.

25 Aug 2026

Every three years, the Hawkins Watts Australian & New Zealand teams come together in Melbourne to bring our ingredients to life at Foodpro. If you weren’t able to make it to this year, we’ve pulled together our three top insights from Foodpro 2026.

20 Jul 2026

More than a drink, functional hot beverages are becoming a daily wellness essential.

01 Jun 2026

Move over, Tex-Mex! Authentic Mexican cuisine is having a moment across ANZ, and consumers are trading up to bolder, more traditional flavours.

01 May 2026

The line between sleep supplements and everyday food and drink is blurring fast. Explore the global trends and natural ingredients shaping the next wave of sleep-health innovation.

02 Apr 2026

Following on from 'swicy' we have the latest food trend sweeping retail and foodservice - 'fricy', a combination of fruity and spicy flavours.

16 Mar 2026

Consumers are increasingly interested in sweet bakery products that combine familiar flavours with exciting global twists, creating opportunities for brands to innovate while maintaining broad appeal.

23 Feb 2026

We are living in what the United Nations has termed the “Longevity Revolution” - a demographic shift where people are living longer, healthier, and more active lives.

19 Jan 2026

As consumers navigate a world of rapid change and uncertainty, their food and beverage choices reflect a desire for balance, comfort, and inclusivity.

10 Dec 2025

Every year as we head toward Christmas the food and drinks industry is buzzing with future trend predictions. This year a word often associated with Christmas is being used beyond it’s seasonal timing - ‘joy’.