Trends & insights

Consumers are increasingly interested in sweet bakery products that combine familiar flavours with exciting global twists, creating opportunities for brands to innovate while maintaining broad appeal.

We are living in what the United Nations has termed the “Longevity Revolution” - a demographic shift where people are living longer, healthier, and more active lives.

As consumers navigate a world of rapid change and uncertainty, their food and beverage choices reflect a desire for balance, comfort, and inclusivity.

Every year as we head toward Christmas the food and drinks industry is buzzing with future trend predictions. This year a word often associated with Christmas is being used beyond it’s seasonal timing - ‘joy’.

Globally, the trend for wellness sodas is reshaping the carbonated soft drinks (CSD) landscape, as consumers increasingly seek beverages that offer more than just refreshment.

Amanda Thomas, our Commercial and Marketing Manager, and Michael Evans, our Technical and Innovation Manager, recently attended the Supply Side Global exhibition in Las Vegas.