There is a clear trend towards incorporating savoury elements in ice cream, driven by both consumer curiosity and pop culture.
While we have seen savoury elements being used in ice cream before, the 2025 incarnation of this trend is less about shock value and more about complex flavour experiences. As we've seen with the popularity of salted caramel in the last decade, savoury flavours can dial up the luxury and moreish factor in fundamentally sweet segments like ice cream.
Take a look at our latest Trend Watch Report for an insight into how brands are combining sweet and savoury flavours in ice cream in 2025, and why this is a trend worth paying attention to.
"24% of US Millennials say that savoury flavours would motivate them to buy more ice cream or frozen treats."
Mintel, 2024
