Matcha has experienced a meteoric rise in popularity in the past several years...
You can now spot matcha and matcha flavour in lattes, chocolate bars, ice creams, and more. No longer a relatively niche tea, matcha is a firm favourite in Australia and New Zealand, as well as around the world. While its distinctive flavour is loved by many, some brands are working to increase its appeal by pairing it with well-loved flavours such as vanilla.
Download our report below for a summary of the matcha trend and for our take on what's next for brands launching products in this space!
"Japan tripled production of matcha in 2023, with over half of this going straight to export..."
Mintel, 2024
