With over half of consumers (US) saying they are focusing on hydration to improve their health, brands are responding with an array of hydration products for the everyday consumer.
Find out more in our report below!
Research conducted by Mintel earlier this year shows that 54% of US consumers say they are actively focusing on hydration to improve their health.
Amanda Thomas, our Sales & Business Development Manager, and Lauren Robinson, our Marketing Executive, were recently lucky enough to head over to California for the annual Natural Health Products Expo West conference.
As we bid farewell to another Easter season, it's clear that innovation and creativity continue to drive excitement and engagement within the confectionery and bakery landscape.
Dive into the innovative uses of peach flavour and colour in 2024, from surprising savoury applications to fresh twists on traditional sweets.
