WattsUp Trend Watch: Mental Wellness


COVID-19 has highlighted the importance of mental wellness. Dive into this latest trend watch article to find out how consumers are looking to food and drink to bolster their mood and improve their mental well-being.

WattsUp Trend Watch: Classic Desserts


Consumers are looking for desserts that offer comfort, excitement and an element of escapism. Download our latest trend watching article to find out more.

WattsUp Trend Watch: Gut Health


Awareness of the importance of gut health has grown exponentially in recent years. Download this article for further information on the trajectory of this trend.

WattsUp Trend Watch: Smoke & Grill


Smoky and grill flavours have been growing in popularity in recent months – and not just in the meat category! Read on for more information.

Global Demand for Collagen Increases


Collagen is a growing health trend, and plays a vital role in the function of nearly all of the body’s organs and tissues. Find out more about its many benefits.