29/11/2022
A new year on the horizon brings newly predicted trends. We’ve done our research and taken note of three trends that stand out.
WattsUp Trend Watch – Vegan Ready Meals
26/10/2022
With ‘convenient wellness’ being a key trend of 2022 and 2023, we take a look at how vegan ready meals fit the bill.
Can Yeast Extracts Help with Salt Reduction?
29/09/2022
What do you need to consider when you’re reducing the salt content of a product, and how can yeast extracts help you tackle the challenge?
WattsUp Trend Watch – Summer Sips
27/09/2022
What’re the hottest beverage flavours of summer 2022/2023? Let’s dig into what the summer holds in this month’s Trend Report.
WattsUp Trend Watch – Gluten-free Bakery
04/08/2022
The gluten-free bakery space is booming, but consumers are looking for options with better flavour, texture and aroma.
WattsUp Trend Watch – Upcycled Food & Drink
12/07/2022
Interest in upcycled food and drink is certainly on the rise. Not only is it good for the environment, and food security, it also provides consumers with a feel-good sense of taking action.
The Growing Demand for Health Star Rated Products
05/07/2022
Our experts shed light on how to calculate and formulate for a better Health Star Rating to appeal to an increasing number of health-conscious consumers.
Sleep Health and ‘Covid-somnia’
24/06/2022
In this article, we’ll look at the rise of ‘Covid-somnia’, factors affecting sleep health, the importance of quality sleep and how brands can formulate products to support consumers in this important space.
WattsUp Trend Watch – Robusta Revolution
10/06/2022
As climate change threatens the production of Arabica coffee, Robusta coffee will step into the spotlight. However, matching the flavour profile of Arabica coffee will prove a challenge for beverage brands.
Ingredient Focus – Pectin 101
30/05/2022
What is pectin, and how does it work? What are the pros and cons of using it? Let’s dive into the world of pectin and answer some of your common questions.
WattsUp Trend Watch – Immunity Goes Mainstream
12/05/2022
The pandemic has elevated the importance of immunity amongst consumers, presenting brands with an opportunity to create accessible immune health products.
WattsUp Trend Watch – Ingredient Provenance
14/04/2022
Formulating with ingredients of provenance and telling unique stories about the background of a product can help them stand out. Provenance elevates the product’s premium credentials and differentiates it from the competition.