12/05/2022
The pandemic has elevated the importance of immunity amongst consumers, presenting brands with an opportunity to create accessible immune health products.
WattsUp Trend Watch – Ingredient Provenance
14/04/2022
Formulating with ingredients of provenance and telling unique stories about the background of a product can help them stand out. Provenance elevates the product’s premium credentials and differentiates it from the competition.
What You Need to Know About the Xanthan Gum Shortage
15/03/2022
The global shortages of Xanthan gum will likely continue for months. This brief article provides a rundown on what you need to consider when looking for potential replacements.
WattsUp Trend Watch – Healthier Yoghurt
11/03/2022
How can you ensure your yoghurt product stands out on the shelves? This report looks into what consumers are looking for in yoghurts, and how some brands are responding to these demands for healthier yoghurt.
What to Consider When Fortifying an Oat Beverage
2/03/2022
When it comes to the fortification of an oat beverage, it can be tricky to know what you can and can’t use to abide by FSANZ. Our expert food technologist Grace, has you covered!
WattsUp Trend Watch – Heat Resistant Postbiotics
08/02/2022
With consumers growing awareness of the gut microbiomes fundamental role in their health, many people recognise the need to support their digestive system. Postbiotics is tipped to become the next ingredient for gut health.
Techniques to Match Colour Shade in Food
27/01/2022
Matching and changing colours in processed foods can be a complex task. So let our applications technologist, Elise Waddell, walk you through the techniques to make your job easier!
WattsUp Trend Watch – Consumer Drivers in 2022
11/01/2022
In our first Trend Watch report for 2022, we dive into what is predicted to drive consumer behaviour in the coming year.
Alcohol-Free Beverages: A Year in Review
22/12/2021
Gone are the days of sickly-sweet mocktails or club sodas – alcohol-free options have exploded in 2021. Find out what the biggest changes were for this trending category, and see our predictions for what’s next.
WattsUp Trend Watch – Christmas Care
08/12/2021
Food and drink brands that support social and ethical causes can create deeper connections with consumers. Let’s see how this played out in Christmas launches.
What is the Flavour Pyramid?
30/11/2021
Flavour is at the core of creating delicious food and drink. Find out how the Flavour Pyramid can help you create complex and delicious flavours every time.
WattsUp Trend Watch – Trending Ingredient: Coconut
08/11/2021
Coconut is being touted as one of the hottest flavours of the summer. Let’s dig into how this is playing out, and how different brands are incorporating coconut flavours into their new launches.