WattsUp Trend Watch – Upcycled Food & Drink


Interest in upcycled food and drink is certainly on the rise. Not only is it good for the environment, and food security, it also provides consumers with a feel-good sense of taking action.

Sleep Health and ‘Covid-somnia’


In this article, we’ll look at the rise of ‘Covid-somnia’, factors affecting sleep health, the importance of quality sleep and how brands can formulate products to support consumers in this important space.

WattsUp Trend Watch – Robusta Revolution


As climate change threatens the production of Arabica coffee, Robusta coffee will step into the spotlight. However, matching the flavour profile of Arabica coffee will prove a challenge for beverage brands.

Ingredient Focus – Pectin 101


What is pectin, and how does it work? What are the pros and cons of using it? Let’s dive into the world of pectin and answer some of your common questions.

WattsUp Trend Watch – Ingredient Provenance


Formulating with ingredients of provenance and telling unique stories about the background of a product can help them stand out. Provenance elevates the product’s premium credentials and differentiates it from the competition.

WattsUp Trend Watch – Healthier Yoghurt


How can you ensure your yoghurt product stands out on the shelves? This report looks into what consumers are looking for in yoghurts, and how some brands are responding to these demands for healthier yoghurt.

WattsUp Trend Watch – Heat Resistant Postbiotics


With consumers growing awareness of the gut microbiomes fundamental role in their health, many people recognise the need to support their digestive system. Postbiotics is tipped to become the next ingredient for gut health.