WattsUp Trend Watch – Ingredient Provenance

14/04/2022

Formulating with ingredients of provenance and telling unique stories about the background of a product can help them stand out. Provenance elevates the product’s premium credentials and differentiates it from the competition.

WattsUp Trend Watch – Healthier Yoghurt

11/03/2022

How can you ensure your yoghurt product stands out on the shelves? This report looks into what consumers are looking for in yoghurts, and how some brands are responding to these demands for healthier yoghurt.

WattsUp Trend Watch – Heat Resistant Postbiotics

08/02/2022

With consumers growing awareness of the gut microbiomes fundamental role in their health, many people recognise the need to support their digestive system. Postbiotics is tipped to become the next ingredient for gut health.

Techniques to Match Colour Shade in Food

27/01/2022

Matching and changing colours in processed foods can be a complex task. So let our applications technologist, Elise Waddell, walk you through the techniques to make your job easier!

Alcohol-Free Beverages: A Year in Review

22/12/2021

Gone are the days of sickly-sweet mocktails or club sodas – alcohol-free options have exploded in 2021. Find out what the biggest changes were for this trending category, and see our predictions for what’s next.

WattsUp Trend Watch – Christmas Care

08/12/2021

Food and drink brands that support social and ethical causes can create deeper connections with consumers. Let’s see how this played out in Christmas launches.

What is the Flavour Pyramid?

30/11/2021

Flavour is at the core of creating delicious food and drink. Find out how the Flavour Pyramid can help you create complex and delicious flavours every time.