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WattsUp Trend Watch: Better for the Planet

09/06/2021

Consumers are increasingly taking sustainability and ethics into consideration when purchasing food and beverages. Our latest Trend Watch report looks at how this is playing out, and how some brands have responded.

Dairy, yoghurt, sharing with family

WattsUp Trend Watch: Functional Dairy & Dairy Alternatives

05/05/2021

The increased interest in health and wellness we saw in 2020 is becoming evident in new dairy and dairy alternatives. Brands are looking to position their products as nutritionally dense and as go-to healthy solutions. Learn more in our latest trend report.

Lemon Cheesecake

WattsUp Trend Watch: Mellow Yellow

07/04/2021

Light yellows and greys may seem like somewhat unusual colours for the food and beverage space – but they actually have great trend setting potential. Read out latest report to find out why.

Lychee Fruit

WattsUp Trend Watch: Lychee

02/03/2021

Lychees, a subtly sweet tropical fruit, are making waves in 2021. Previously little known in many countries, this gem is now getting its time in the sun! Download our latest Trend Watch for an insight into what new products are using lychee, what flavours are paired with it, and more.

Healthy Food Fruits And Vegetables

WattsUp Trend Watch: Veggies in Disguise

04/02/2021

Our first Trend Watch of the year looks at how consumers are searching for foods that are both delicious and healthy. From nuggets with ‘hidden veggies’ through to cookies made using spinach, brands are catering to consumers’ growing interest in health.

Baking, Gingerbread Crinkle Cookies

Gingerbread Crinkle Cookies

17/12/2020

A tasty and surprisingly simple Christmas cookie recipe – with fragrant spices and a chewy, moreish centre.

Alcohol-free, Mocktails, booze-free drinks, non-alcoholic drinks, low-alcohol

WattsUp Trend Watch: Alcohol-Free Drinks

09/12/2020

Our last Trend Watch report looked at low-alcohol beverages. But what about no-alcohol? Sophisticated booze-free options are also on the rise. Read on to find out more!

Healthy Summer Beverage

WattsUp Trend Watch: Boozy Summer Sips

12/11/2020

The warmer weather is finally here, and with it comes a fresh new wave of summer drinks. From refreshing ‘hard’ seltzers through to boozy kombucha, the focus is on low-alcohol drinks with health attributes to boot.

Shake Glass Full Of Sugar Cubes On Pink Background Unhealthy Food Concept

WattsUp Trend Watch: Sugar Reduction

05/10/2020

Brands in Australia and New Zealand are coming under increased pressure to reduce the sugar content of their products. This article looks at the data surrounding the sugar reduction debate, and how some companies are tackling this challenge.