Healthy ageing isn’t just a demographic trend it’s a cultural and commercial shift. And for brands ready to evolve, the longevity revolution represents a chance not only to meet consumers’ changing needs, but to shape a more inclusive, age‑positive future
"56% of global over 55s claim to eat healthily most of the time, vs 41% for 18 - 34 year olds." (Mintel 2025)
Mintel 2025
As consumers navigate a world of rapid change and uncertainty, their food and beverage choices reflect a desire for balance, comfort, and inclusivity.
Every year as we head toward Christmas the food and drinks industry is buzzing with future trend predictions. This year a word often associated with Christmas is being used beyond it’s seasonal timing - ‘joy’.
Globally, the trend for wellness sodas is reshaping the carbonated soft drinks (CSD) landscape, as consumers increasingly seek beverages that offer more than just refreshment.
