As consumers navigate a world of rapid change and uncertainty, their food and beverage choices reflect a desire for balance, comfort, and inclusivity.

Every year as we head toward Christmas the food and drinks industry is buzzing with future trend predictions. This year a word often associated with Christmas is being used beyond it’s seasonal timing - ‘joy’.

Globally, the trend for wellness sodas is reshaping the carbonated soft drinks (CSD) landscape, as consumers increasingly seek beverages that offer more than just refreshment.