Authentic Mexican cuisine is an increasingly mainstream and growing opportunity across Australia and New Zealand. Mexican is already the second most eaten 'world cuisine' in Australia, with 65% of Australians having eaten it in the last three months, leaving it ripe for innovation. Consumers already have a solid familiarity with Mexican flavours, and they are primed to 'trade up' and explore more authentic flavours. This is a great opportunity for food and beverage manufacturers and foodservice brands to expand their Mexican offerings.

Download the report below for more information on this trend, and some examples of the latest innovations on supermarket shelves and on menus around the world.