Consumers are looking for more from every cup.

Functional hot beverages are gaining momentum as consumers seek products that deliver wellness benefits alongside great taste. From sleep support and stress management to energy and recovery, innovation in ingredients and flavours is driving category growth.

Download the report below for more information on this trend, and some examples of the latest innovations on supermarket shelves and on menus around the world.

Digital influence shapes drink choices, with 78% of 16-34s buying drinks after seeing them featured in posts.

Mintel, 2025