There's a growing gap between how much sleep we're meant to get, and how much we're actually sleeping.
Around 40% of Australians aren't getting enough sleep, and the demand for effective, natural solutions has never been higher.
This month's WattsUp Trend Watch report, The Sleep Gap, unpacks the growing consumer appetite for sleep-supporting products across ANZ and globally, and what it all means for manufacturers looking to innovate in this space.
In this report, you'll find global product examples, category data, and a breakdown of the ingredients driving the next wave of functional sleep products.
Download our report to explore:
- Why natural sleep health is one of the fastest-growing areas in functional nutrition.
- How the boundary between supplements and everyday food and drink is blurring.
- Real product launches from the UK, US, Japan, France, and more.
- Which Hawkins Watts ingredients can help you develop products in this category!
"Consumers are drawn to products that use natural ingredients, providing a gentle yet effective approach to improving sleep quality."
Yun Linn, Senior Analyst, Mintel
