To tap into new growth opportunities, targeting the under-engaged female consumer base with beauty-enhancing ingredients could spark renewed interest. Research shows women are keen on added benefits like collagen and antioxidants, offering a way to bridge the engagement gap.
Read our latest trend watch report for more information.
35% of female consumers have never bought sports drinks. (Mintel, 2022)
Amanda Thomas, our Sales & Business Development Manager, and Lauren Robinson, our Marketing Executive, were recently lucky enough to head over to California for the annual Natural Health Products Expo West conference.
As we bid farewell to another Easter season, it's clear that innovation and creativity continue to drive excitement and engagement within the confectionery and bakery landscape.
Dive into the innovative uses of peach flavour and colour in 2024, from surprising savoury applications to fresh twists on traditional sweets.
