Discover the trendy and flavorful world of modern Korean cuisine. Its captivating colours, perfect balance of spice and sweetness, and mass market appeal are gaining popularity worldwide. From highly anticipated restaurant openings to accessible Korean products in supermarkets, the influence of Korean food and beverages is on the rise. Learn more about subtle Korean flavours and innovative fusion dishes which consumers are seeking out as they look for international tastes with a twist. Get inspired by endless possibilities, from spicy bulgogi sauces to refined soju cocktails, and see how innovative new offerings are bringing Korean cuisine to supermarket shelves and restaurant menus.