The shift towards processed foods and modern lifestyles has resulted in declining fibre consumption, creating a substantial gap between recommended and actual intake. Brands are taking steps to bridge this gap by thinking outside the box with new, fibre-focused creations in unexpected categories such as carbonated beverages and confectionery. Fibre fortification is increasingly on the agenda for brands and manufacturers. Educating consumers about fibre and its health benefits is also crucial.
Fibre fortification is increasingly on the agenda for brands and manufacturers.