Power to the Powders

Recent innovations inject new life into this established category. With their portability and extended shelf life, powdered beverages are thought to minimise emissions and food waste. Consumers are being drawn to their versatility, nutritional benefits and ease of use. 

Read more about the powdered beverage trend in our report!

Launches of powdered food and drink has doubled globally since 2018. (Mintel, GNPD, 2023)