And what could be more joyful than the surprise and delight of advent calendars and creative Christmas-inspired limited editions.
Today 's advent calendars offer a growing range of confectionery along with tea, breakfast goodies, beauty products, home fragrances and even soup. While a focus on wellbeing and mindfulness offers an opportunity for brands to deliver joy combined with stress relief. Wellness sodas especially are embracing this joyful movement, wrapping it up with fun and functional benefits, delivering limited edition flavours that are a nod to nostalgia but without the heavy flavour profiles of the past.
Joy is a growth strategy it reframes the consumer mood. Emotion can deliver sales and inspire brand loyality.
Circana, 2025
