This year’s Mintel trend predictions spotlight Maxxing Out: Diversity In, Retro Rejuvenation, Intentionally Sensory.
A shift toward holistic nutrition with Maxxing Out: Diversity In, where fibre joins protein as a must-have and dietary diversity takes center stage. Nostalgia meets modern wellness in Retro Rejuvenation, breathing new life into heritage ingredients and resourceful practices. Meanwhile, Intentionally Sensory addresses evolving needs, from aging populations to GLP-1 users, by rethinking taste, texture, and format for true food inclusivity.
72% of Australian consumers will switch to a new brand for features and benefits that appeal.
Circana, 2025
