Immune Functionality Claims Growing

It’s no surprise that consumers are looking to support their immune systems when a virus is running rampant. However, they no longer need to only rely on the classic Vitamin C tablets. Many brands are taking up the opportunity to support consumers with new immunity-boosting products such as cereals, beverages, yoghurts, and more. 

What innovative new immunity support products can be spotted on the shelves? And how are they formulating to reach an immunity claim? Find out in this month’s Trend Watch report below.

The word ‘ immunity’ can now be found in almost every aisle of the supermarket.