It may sometimes feel like we’re reliving 2020, but it is in fact 2022! Although we’re all undoubtedly braced for some challenges it’s also bound to be a busy and exciting year. For those of you thinking about NPD, there’s a lot to consider. How do you know what consumers are looking for in such a complex landscape? We’re here to make that journey a little less difficult. In this latest Trend Watch report, we’ve collated the research done by Mintel on what will drive consumers choices this year. We’ve also included a little inspiration, highlighting some products we think embody these trends.

In this WattsUp Trend Watch report, we look at what will influence consumers purchasing decisions in 2022.