What's Driving Consumers Choices in 2022?

It may sometimes feel like we’re reliving 2020, but it is in fact 2022! Although we’re all undoubtedly braced for some challenges it’s also bound to be a busy and exciting year. For those of you thinking about NPD, there’s a lot to consider. How do you know what consumers are looking for in such a complex landscape? We’re here to make that journey a little less difficult. In this latest Trend Watch report, we’ve collated the research done by Mintel on what will drive consumers choices this year. We’ve also included a little inspiration, highlighting some products we think embody these trends.

In this WattsUp Trend Watch report, we look at what will influence consumers purchasing decisions in 2022.

According to research firm Mintel, there are several fundamental themes that will influence consumer choice and drive change this year...