An overwhelming amount of trend predictions flood the internet this time of year. We believe we’ve done you a favour and pulled out three trends that stand out across multiple sources. You’ll probably notice this report is a little longer than usual, as we try to flesh out these trends as much as possible in a couple pages! Enjoy!
One of the stand-out trends at Natural Products Expo West this year was hydration. From pickle juice shots and hydrating coffee through to gummies promising skin hydration, this claim was spotted everywhere at the Expo.
Amanda Thomas, our Sales & Business Development Manager, and Lauren Robinson, our Marketing Executive, were recently lucky enough to head over to California for the annual Natural Health Products Expo West conference.
As we bid farewell to another Easter season, it's clear that innovation and creativity continue to drive excitement and engagement within the confectionery and bakery landscape.
