Flavour is the defining characteristic in most food products. It’s what gives a product uniqueness, quality and consumer appeal.
At Hawkins Watts, we find there is nearly always a need for flavour in product development. Flavour is the defining characteristic in most food products. It’s what gives a product uniqueness, quality and consumer appeal. But flavours can also provide a functional benefit.
Taste Modulation Technologies, via Symrise’s taste for life® platform, focus on flavour improvement by:
- Improving the perception of sweet, creaminess, savoury, umami, juiciness and freshness.
- Masking bitterness, sourness, rancidity, astringency, saltiness and metallic notes, or reducing unwanted flavour notes that arise from the addition of fillers or functional substances (such as plant extracts, minerals, omega fatty acids, peptides, proteins, soy or vitamins).
- Triggering trigeminal effects: warmth, cooling or stimulating the production of saliva.
Symrise, one of the world’s leading flavour producers, dedicates extensive resource to Sensory and Consumer Insights, creating trend tools backed by global qualitative and quantitative data.