WattsUp Trend Watch – Robusta Revolution

10/06/2022

As climate change threatens the production of Arabica coffee, Robusta coffee will step into the spotlight. However, matching the flavour profile of Arabica coffee will prove a challenge for beverage brands.

WattsUp Trend Watch – Christmas Care

08/12/2021

Food and drink brands that support social and ethical causes can create deeper connections with consumers. Let’s see how this played out in Christmas launches.

WattsUp Trend Watch – Cutting-Edge Caffeination

06/10/2021

In this Trend Watch report, we look at how coffee brands are differentiating their offerings through both indulgence and functionality. Consumers are looking for more than just a standard cup of coffee, and brands have heard their demands loud and clear!

WattsUp Trend Watch: Better for the Planet

09/06/2021

Consumers are increasingly taking sustainability and ethics into consideration when purchasing food and beverages. Our latest Trend Watch report looks at how this is playing out, and how some brands have responded.