29/11/2022
A new year on the horizon brings newly predicted trends. We’ve done our research and taken note of three trends that stand out.
Can Yeast Extracts Help with Salt Reduction?
29/09/2022
What do you need to consider when you’re reducing the salt content of a product, and how can yeast extracts help you tackle the challenge?
WattsUp Trend Watch – Gluten-free Bakery
04/08/2022
The gluten-free bakery space is booming, but consumers are looking for options with better flavour, texture and aroma.
Sleep Health and ‘Covid-somnia’
24/06/2022
In this article, we’ll look at the rise of ‘Covid-somnia’, factors affecting sleep health, the importance of quality sleep and how brands can formulate products to support consumers in this important space.
WattsUp Trend Watch – Healthier Yoghurt
11/03/2022
How can you ensure your yoghurt product stands out on the shelves? This report looks into what consumers are looking for in yoghurts, and how some brands are responding to these demands for healthier yoghurt.
WattsUp Trend Watch – Heat Resistant Postbiotics
08/02/2022
With consumers growing awareness of the gut microbiomes fundamental role in their health, many people recognise the need to support their digestive system. Postbiotics is tipped to become the next ingredient for gut health.
Alcohol-Free Beverages: A Year in Review
22/12/2021
Gone are the days of sickly-sweet mocktails or club sodas – alcohol-free options have exploded in 2021. Find out what the biggest changes were for this trending category, and see our predictions for what’s next.
Sugar Replacement in Bakery
27/10/2021
Replacing sugar in bakery applications can be a minefield. This article looks at some of the key issues to take into account when replacing sugar, and our recommendations for how to succeed.
WattsUp Trend Watch – Cutting-Edge Caffeination
06/10/2021
In this Trend Watch report, we look at how coffee brands are differentiating their offerings through both indulgence and functionality. Consumers are looking for more than just a standard cup of coffee, and brands have heard their demands loud and clear!
WattsUp Trend Watch – Nutrition for Eye Health
06/08/2021
After over a year of pandemic-induced ‘digital bingeing’, concerns around eye strain and deteriorating eyesight are becoming increasingly common. In this Trend Watch report, we look at how food and drink products are innovating to help support the eye health of consumers.
WattsUp Trend Watch – Blooming Botanicals
07/07/2021
Consumers are increasingly aware of the functional health benefits that natural botanical ingredients can provide. Read on for a summary of why brands should be paying attention to these trending ingredients.
WattsUp Trend Watch: Better for the Planet
09/06/2021
Consumers are increasingly taking sustainability and ethics into consideration when purchasing food and beverages. Our latest Trend Watch report looks at how this is playing out, and how some brands have responded.
WattsUp Trend Watch: Functional Dairy & Dairy Alternatives
05/05/2021
The increased interest in health and wellness we saw in 2020 is becoming evident in new dairy and dairy alternatives. Brands are looking to position their products as nutritionally dense and as go-to healthy solutions. Learn more in our latest trend report.
WattsUp Trend Watch: Lychee
02/03/2021
Lychees, a subtly sweet tropical fruit, are making waves in 2021. Previously little known in many countries, this gem is now getting its time in the sun! Download our latest Trend Watch for an insight into what new products are using lychee, what flavours are paired with it, and more.
WattsUp Trend Watch: Veggies in Disguise
04/02/2021
Our first Trend Watch of the year looks at how consumers are searching for foods that are both delicious and healthy. From nuggets with ‘hidden veggies’ through to cookies made using spinach, brands are catering to consumers’ growing interest in health.
WattsUp Trend Watch: Alcohol-Free Drinks
09/12/2020
Our last Trend Watch report looked at low-alcohol beverages. But what about no-alcohol? Sophisticated booze-free options are also on the rise. Read on to find out more!
WattsUp Trend Watch: Sugar Reduction
05/10/2020
Brands in Australia and New Zealand are coming under increased pressure to reduce the sugar content of their products. This article looks at the data surrounding the sugar reduction debate, and how some companies are tackling this challenge.
WattsUp Trend Watch: Vegan in a post-COVID world
04/09/2020
Vegan products are set to gain popularity in a post-COVID-19 world. This latest report looks at how and why this is predicted to occur.