Sleep Health and ‘Covid-somnia’


In this article, we’ll look at the rise of ‘Covid-somnia’, factors affecting sleep health, the importance of quality sleep and how brands can formulate products to support consumers in this important space.

WattsUp Trend Watch – Healthier Yoghurt


How can you ensure your yoghurt product stands out on the shelves? This report looks into what consumers are looking for in yoghurts, and how some brands are responding to these demands for healthier yoghurt.

WattsUp Trend Watch – Heat Resistant Postbiotics


With consumers growing awareness of the gut microbiomes fundamental role in their health, many people recognise the need to support their digestive system. Postbiotics is tipped to become the next ingredient for gut health.

Alcohol-Free Beverages: A Year in Review


Gone are the days of sickly-sweet mocktails or club sodas – alcohol-free options have exploded in 2021. Find out what the biggest changes were for this trending category, and see our predictions for what’s next.

Sugar Replacement in Bakery


Replacing sugar in bakery applications can be a minefield. This article looks at some of the key issues to take into account when replacing sugar, and our recommendations for how to succeed.

WattsUp Trend Watch – Cutting-Edge Caffeination


In this Trend Watch report, we look at how coffee brands are differentiating their offerings through both indulgence and functionality. Consumers are looking for more than just a standard cup of coffee, and brands have heard their demands loud and clear!

WattsUp Trend Watch – Nutrition for Eye Health


After over a year of pandemic-induced ‘digital bingeing’, concerns around eye strain and deteriorating eyesight are becoming increasingly common. In this Trend Watch report, we look at how food and drink products are innovating to help support the eye health of consumers.

WattsUp Trend Watch – Blooming Botanicals


Consumers are increasingly aware of the functional health benefits that natural botanical ingredients can provide. Read on for a summary of why brands should be paying attention to these trending ingredients.

WattsUp Trend Watch: Better for the Planet


Consumers are increasingly taking sustainability and ethics into consideration when purchasing food and beverages. Our latest Trend Watch report looks at how this is playing out, and how some brands have responded.

WattsUp Trend Watch: Functional Dairy & Dairy Alternatives


The increased interest in health and wellness we saw in 2020 is becoming evident in new dairy and dairy alternatives. Brands are looking to position their products as nutritionally dense and as go-to healthy solutions. Learn more in our latest trend report.

WattsUp Trend Watch: Lychee


Lychees, a subtly sweet tropical fruit, are making waves in 2021. Previously little known in many countries, this gem is now getting its time in the sun! Download our latest Trend Watch for an insight into what new products are using lychee, what flavours are paired with it, and more.

WattsUp Trend Watch: Veggies in Disguise


Our first Trend Watch of the year looks at how consumers are searching for foods that are both delicious and healthy. From nuggets with ‘hidden veggies’ through to cookies made using spinach, brands are catering to consumers’ growing interest in health.

WattsUp Trend Watch: Alcohol-Free Drinks


Our last Trend Watch report looked at low-alcohol beverages. But what about no-alcohol? Sophisticated booze-free options are also on the rise. Read on to find out more!

WattsUp Trend Watch: Sugar Reduction


Brands in Australia and New Zealand are coming under increased pressure to reduce the sugar content of their products. This article looks at the data surrounding the sugar reduction debate, and how some companies are tackling this challenge.