WattsUp Trend Watch – Upcycled Food & Drink

Upcycled Food & Drink

Upcycling food has been around for a long time. It is an ancient tradition based on the philosophy of using all you have. Many manufacturers in the industry will have upcycled since day dot; it just wasn’t common to call it out on pack. However, now that consumers are becoming more conscious of reducing waste, there is an exciting opportunity to grow upcycled food. Learn more about the trend in our full report.


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