WattsUp Trend Watch – Trending Ingredient: Coconut

Trending Ingredient: Coconut

Summer is on the horizon, and with summer comes the perfect time for tropical, fruity food and drinks. This year, Mintel is predicting that coconut will be a hot flavour to watch. It’s always been a popular warm-weather flavour, but nowadays we’re seeing coconut pop up in a huge variety of applications. From cereal to indulgent treats, and even beer – coconut is definitely on the menu! While some products use coconut to add complexity and interest, others are championing coconut as the main attraction. Either way, this delicious flavour is predicted to be everywhere this summer.

In this WattsUp Trend Watch report, we look at how brands are incorporating this trending ingredient into their new launches and menu items.


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