WattsUp Trend Watch – Healthier Yoghurt

Healthier Yoghurt: more than just probiotics

Yoghurt has long been associated with health, partially due to its protein and probiotic levels. However, as consumers come to demand more and more from products, yoghurt brands will need to innovate to keep up. With many yoghurt brands already making claims around protein and probiotics, new launches will need to differentiate in other ways. Added prebiotics, vitamin/mineral fortification and intriguing flavour profiles will all help products to stand out. Dive into this latest Trend Watch report to find out more about what consumers are looking for, and for some examples of how brands are delivering healthier yoghurt.


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