WattsUp Trend Watch: Boozy Summer Sips

The warmer weather is finally here, and with it comes a fresh new wave of trendy summer beverages. Summer 2020/2021 will be all about low-alcohol drinks that are big on flavour. Consumers are keen to try exciting and unusual flavour combinations, so brands need to think beyond the traditional berry or lime profiles! From yuzu to sour cherry and passionfruit, off-beat flavours are gaining serious traction right now. And increasingly, consumers are expecting some health benefits from their drinks as well. Reduced-sugar, probiotics and botanical extracts are all trending on drink menus this year. Get up-to-date on the latest summer beverage trends with this short article.

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