Botanicals are Blooming
Botanical ingredients can be seen in everything from RTDs to cookie dough right now. They are having an undeniable moment! Given the current consumer focus on health, this makes good sense. Botanicals can provide a range of health benefits, from immune system support to emotional regulation. Because of these excellent functional benefits and positive consumer perceptions, many brands are rushing to incorporate botanicals into their products. Adaptogens, which specifically support the body’s ability to handle stress, are also gaining recognition.
In this WattsUp Trend Watch report, we look at how botanical ingredients are being used in a range of food and beverage applications. We also offer some suggestions on how brands can make the most of botanicals, and why we should all be paying attention to these exciting ingredients.
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