WattsUp Trend Watch: Better for the Planet

Better for the Planet (and the people!)

Consumers are increasingly interested in sustainable, ethical food. This desire to do better for the planet has manifested in different ways – some people prioritise sustainable ingredients, others look for local, and others eat a plant-based diet. And this isn’t a small section of the population either – Innova Market Insights notes that 3 in 5 global consumers are interested in where their food comes from and how it is made.

This is an opportunity for brands to change their consumer perception while also contributing to the health of the planet. Small changes, such as calling out ethical ingredients, communicating the environmental benefits of plant-based diets and talking to charitable partnerships can have a sizeable impact.

Our latest Trend Watch report looks at how brands are responding to this interest in ethical, sustainable food.

Download the free report now!

Click on the link above to read the full report.

Reach out to us if you have any questions, would like further information on food and beverage trends or would like a product sample.