WattsUp Trend Watch: Alcohol-Free Drinks


Our last Trend Watch report looked at low-alcohol beverages. But what about no-alcohol? Sophisticated booze-free options are also on the rise. Read on to find out more!

WattsUp Trend Watch: Boozy Summer Sips


The warmer weather is finally here, and with it comes a fresh new wave of summer drinks. From refreshing ‘hard’ seltzers through to boozy kombucha, the focus is on low-alcohol drinks with health attributes to boot.

WattsUp Trend Watch: Sugar Reduction


Brands in Australia and New Zealand are coming under increased pressure to reduce the sugar content of their products. This article looks at the data surrounding the sugar reduction debate, and how some companies are tackling this challenge.

WattsUp Trend Watch: Mental Wellness


COVID-19 has highlighted the importance of mental wellness. Dive into this latest trend watch article to find out how consumers are looking to food and drink to bolster their mood and improve their mental well-being.

WattsUp Trend Watch: Classic Desserts


Consumers are looking for desserts that offer comfort, excitement and an element of escapism. Download our latest trend watching article to find out more.

WattsUp Trend Watch: Gut Health


Awareness of the importance of gut health has grown exponentially in recent years. Download this article for further information on the trajectory of this trend.

WattsUp Trend Watch: Smoke & Grill


Smoky and grill flavours have been growing in popularity in recent months – and not just in the meat category! Read on for more information.

Global Demand for Collagen Increases


Collagen is a growing health trend, and plays a vital role in the function of nearly all of the body’s organs and tissues. Find out more about its many benefits.