WattsUp Trend Watch – Indulgent Treats


In these current uncertain times, people are reaching for indulgent desserts, cakes, cookies and more to help lift their mood. In this Trend Watch report, we look at how brands are innovating to create indulgent sweets that still feel ‘permissible’ to consumers.

WattsUp Trend Watch – Nutrition for Eye Health


After over a year of pandemic-induced ‘digital bingeing’, concerns around eye strain and deteriorating eyesight are becoming increasingly common. In this Trend Watch report, we look at how food and drink products are innovating to help support the eye health of consumers.

Alternatives to Locust Bean Gum (LBG)


With tight supply and rising prices, many people are on the lookout for potential LBG replacements. In this blog post our resident hydrocolloid expert, Celia, takes you through some of the potential alternatives.

WattsUp Trend Watch – Blooming Botanicals


Consumers are increasingly aware of the functional health benefits that natural botanical ingredients can provide. Read on for a summary of why brands should be paying attention to these trending ingredients.

What’s new in modern ‘Asian fusion’?


Asian fusion cuisine has been popular for decades, but new flavours and mash-ups are generating revived interest. Jump into this blog post for an update on what’s trending in this space, and how we’re bringing this to life on our stand at foodpro next month.

WattsUp Trend Watch: Better for the Planet


Consumers are increasingly taking sustainability and ethics into consideration when purchasing food and beverages. Our latest Trend Watch report looks at how this is playing out, and how some brands have responded.

WattsUp Trend Watch: Functional Dairy & Dairy Alternatives


The increased interest in health and wellness we saw in 2020 is becoming evident in new dairy and dairy alternatives. Brands are looking to position their products as nutritionally dense and as go-to healthy solutions. Learn more in our latest trend report.

WattsUp Trend Watch: Mellow Yellow


Light yellows and greys may seem like somewhat unusual colours for the food and beverage space – but they actually have great trend setting potential. Read out latest report to find out why.

WattsUp Trend Watch: Lychee


Lychees, a subtly sweet tropical fruit, are making waves in 2021. Previously little known in many countries, this gem is now getting its time in the sun! Download our latest Trend Watch for an insight into what new products are using lychee, what flavours are paired with it, and more.

WattsUp Trend Watch: Veggies in Disguise


Our first Trend Watch of the year looks at how consumers are searching for foods that are both delicious and healthy. From nuggets with ‘hidden veggies’ through to cookies made using spinach, brands are catering to consumers’ growing interest in health.

Gingerbread Crinkle Cookies


A tasty and surprisingly simple Christmas cookie recipe – with fragrant spices and a chewy, moreish centre.