flavour 1 n. mingled sensation of smell and taste; distinctive taste; indefinable characteristic quality; slight admixture of a quality. 2 v.t. give flavour to, season.

Flavour is the defining characteristic in most food products. It’s what gives a product uniqueness, quality and consumer appeal.

At HWL, providing flavour is a large part of our business. As a food ingredients company, we think of a flavour as a selected sensation that is provided by both volatile and non-volatile compounds that need to be present in the food in a stable form.

Through a special supply partnership with Symrise, one of the world’s leading flavour producers, HWL is working closely with local food manufacturers, advising on flavours and tailoring each ingredient to a customer’s product development or improvement.

Symrise flavours are categorised in three areas of expertise;
· Sweet: including confectionery, bakery, dairy products and ice-creams
· Savoury: including culinary flavourings and snack food
· Beverages: flavourings for both alcoholic and non-alcoholic beverages

For more information, follow these links:

How do you select the correct flavour?
Describing a flavour and descriptors
What affects flavour?
What makes a flavour Natural, Nature Identical or Artificial?


We hold an extensive range of flavour samples in our flavour library so please contact us for a sample.

Please note that minimum order quantities apply to many of our flavours.

See also Aromatics, including information on flavour enhancers.

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