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Products > Flavours
flavour 1 n. mingled sensation of smell and taste; distinctive taste; indefinable characteristic quality; slight admixture of a quality. 2 v.t. give flavour to, season.

Flavour is the defining characteristic in most food products. It’s what gives a product uniqueness, quality and consumer appeal.

At Hawkins Watts New Zealand, providing flavour is a large part of our business. As a food ingredients company, we think of a flavour as a selected sensation that is provided by both volatile and non-volatile compounds that need to be present in the food in a stable form. Through a special supply partnership with Symrise, one of the world’s leading flavour producers, Hawkins Watts New Zealand is working closely with local food manufacturers, advising on flavours and tailoring each ingredient to a customer’s product development or improvement.

Symrise flavours are categorised in three areas of expertise;

Beverages: flavourings for both alcoholic and non-alcoholic beverages
Sweet: including confectionery, bakery, dairy products and ice creams
Savoury: including culinary flavourings and snack food

See also flavour enhancers and Aromatics

Classifications and definitions of Flavours (Q&A) (pdf)
- Technical communique from FFAANZ, the Flavour & Fragrance Association of Australia & New Zealand, April 2011
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Hawkins Watts New Zealand,
43 Maurice Road,
PO Box 12-347, Penrose,
Auckland 1642,
NEW ZEALAND.

P    +64 9 622 2720
F    +64 9 622 2725
E    sales@hawkinswatts.com
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