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Products - Colours
Products - Colours > Artificial Colours Products - Colours > Natural Colours
There has always been an attraction towards coloured foods.

A Roman saying goes that people "eat with their eyes" as much as with their palates. Since ancient civilisations, spices such as saffron have often been used to provide a rich colour to various foods.

But what are food colour additives?

Technically speaking, a colour additive is any dye, pigment or substance that can impart colour when added or applied to food. Food colours are used in a variety of different foods such as dairy, confectionery, beverages, bakery and even cereals.

Why Use Colour Additives?

Though there is a growing realisation that colour additives should be used sparingly, the fact is that some foods do not look presentable without colour and appear unappetising. Colours are used to bring a variation to preserved food and maintain the natural appeal.

Other uses include:
To preserve colour loss due to exposure to environmental extremes
To correct natural variations in colour
To enhance colours that occur naturally
To provide a colourful identity to foods
To protect flavours and vitamins that may be affected by sunlight during storage

Food colours used today are both artificial and natural. Irrespective of the source (natural or artificial), colours have to be approved for their safety prior to being added to any food. For commercial purposes, artificial colours are usually preferred as they are brighter, more stable, provide better colour uniformity, have a lower cost in use, and blend together easily.



The Hawkins Watts New Zealand Colour Selector
The Hawkins Watts New Zealand COLOUR SELECTOR
A tool to assist in the selection of the best food colouring for a particular food application.
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43 Maurice Road,
PO Box 12-347, Penrose,
Auckland 1642,
NEW ZEALAND.

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